Advertising and Leo Burnett Essay

1.0Introduction First of all, an advertising agency is uniquely and meaningfully from the client, provides an outside point of view to the effort of sell clients ‘ products or services. Besides that, an agency also can deal with overall marketing and branding strategies and promotional activities for its clients, for the example of Leo Burnett. Leo Burnett is Malaysia’s leading international advertising agencies through about 95 offices in almost 85 countries, is owned by advertising conglomerate Publicis (leoburnett.com, 2013). It also helped create some of the top consumer brands such as Kellogg’s Frosted Flakes cereal and Tony the Tiger icon. The clients of Leo Burnett are Maybank, Petronas, Hotlink, Maxis, Taylors’ college, Marlboro and so on. They are all about that special connection between brands and consumer. Their mission is the â€Å"best in the world, without exception, in brand buyers turning into brand believers,† and will not be using its proprietary brand of belief systems. According to Stephen Gatfield, their vision reflects his personal brand-building expertise and constant enhancements will ensure that its customers get a higher return on the deal in advertising. Based on the research, Leo Burnett won the Overall Agency of the Year 2012 at the Advertising and Marketing Awards Malaysia. 2.0Description of job titles and functions See more:  Mark Twain’s Humorous Satire in Running for Governor Essay The top of agency is usually led by a CEO, 2 junior presidents, and some different functional area such as executive creative director, managing director, chief operating officer, and chief executive officer. 2.1Executive Creative Director Leo Burnett has some of the most important key accounts in the world, for the example Yasmin Ahmad. She was a talent film director, writer and scriptwriter from and was also the executive creative director at Leo Burnett Kuala Lumpur. She worked at the company for 51 years, since 1958 to 2009. She brought some of the national oil company and the most remarkable advertisements for Petronas by Leo Burnett. It has won multiple awards within Malaysia and internationally so today put them as one of the top institutions in Malaysia. In the mean time, we know that her television commercials and films are well known in Malaysia because of their comedy, kindness and love. Recently, Eric Cruz is joining Leo Burnett in Malaysia as Executive Creative Director. Therefore, his work focuses on the connection between art and design, moving images and exploring new things in media hybrids. According to Tan Kien Eng, Leo Burnett’s CEO, he says that Eric’s unique bring together of experience having worked with some of the world’s leading agencies across some of the most creatively-vibrant markets sets him apart. He has provided a strong global work and is deeply impressive performance in Asian cultures. 2.2Managing Director Robert Kay has joined Leo Burnett in Malaysia and he is new managing director. In the past years, he has worked for some of world Class Company and includes control marketing and product development for Australasia. In the mean time, based on the research, I found that he not only as account leader for Saatchi & Saatchi also as leader of one of Asia’s most awarded marketing-services companies. Besides that, Robert Kay is a very well-known person in the company because of his passion for creativity. The most important thing is the brand has allowed him to connect with some of the popular brand in beverage industry such as Coca-Cola and Carlsberg Tetley, technology such as Hp and car industry such as Mercedes-Benz & Fiat. Thus, his work mostly focuses on providing leadership on strategic problem and looks for new business opportunity. 2.3Chief Operating Officer Recently, the company has selected Michelle Ong as chief operating officer and also overseeing operations. In fact, his work are focus on reinventing workflow process while cooperation with colleagues in the company. Furthermore, she also needs to focus on key MNC brands such as McDonald’s, Dutch Lady Malaysia, and Procter & Gamble (P&G). Based on the research, she has over 15 years of strong communications experience and builds a different range of brands, have work with Ogilvy & Mather and McCann World group in the past years. 2.4Chief Executive Officer Leo Burnett’s chief executive officer is Tan Kien Eng. He has grown the resourceful reputation of his work with more than 20 years of industry experience. In the mean time, he also creates a team to build Arc Worldwide Malaysia as the number one direct agency for three years in Malaysia. According to Tan Kien Eng, he believes that a company with growth must come with freedom. He starts from the growth of our people and our customers ‘ business growth in order to develop the Leo Burnett brand. In Leo Burnett, he has also strengthened account servicing and creative sides. In the mean time, He also helped OgilvyOne to establish the creative reputation successful in Asia Pacific and made OgilvyOne number one in Malaysia. In the past years of advertising world, we play a role in the planning, and today because we have introduced strategic planning capability of the client has started to become more dependent on the strategic account Director. Therefore, he is focus on the next phase of growth for Leo Burnett Group Malaysia now. 3.0Conclusion As a conclusion, according to Leo Burnett, it mentioned that a good advertising does not just circulate information. It penetrates the public mind with needs and belief. In my opinion, I think that using an advertising agency can save time for a business because not needs to spend more time develop an advertising campaign. In the mean time, an advertising agency also can help us save a lot of money as agencies can get more discounts by radio or TV stations so they can get cheaper price than people in direct contact. Furthermore, advertising agencies also can help us to develop a brand in the market. It also can help us research and provide us to target the most effective market.

Empathy in Nursing

Good communication between the client and the health care worker is a vital theory within a health care setting. To have an effective communication with a patient, a nurse needs to be empathetic and a good listener. Empathy is the ability to understand and share patient’s emotion or state of mind. Showing interest, attention and devotion towards patient will enhance a strong, healthy and supportive bond with the patient.According to the Webster’s dictionary, empathy is defined as â€Å"the projection of one’s own personality into the personality of another in order to understand the person better; ability to share in another’s emotions, thoughts, feelings† (Moore 2006, p 16). Empathy is usually considered as the capability to put oneself in a situation to understand the emotions, feelings of other people.Nowadays, empathy is considered as an effective skill for communication that is useful for both the health care worker and the client (Ioannidou & Konstantikaki 2008, p 118). The health care worker can collect related information and data from a client without any difficulty by using empathy as a communication tool. A no of patients visit hospitals or health care settings with different needs and expectations having different problems. Some clients are extremely hard to control. You can read also Coronary Artery Disease Nursing Care PlanAn empathetic understanding is necessary while dealing with such patients. Therefore, approaching empathetically can maintain the interpersonal relationship between the health care worker and client as well as improve the effectiveness of treatment (Davis 2009, p 76). It is important that the health care workers should feel what the patients or clients are going through providing comfort and reassuring of their lives. Empathy is a way of telling them they are not alone. It reduces their fear thus bringing hope and confidence.Keen (2006, p †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. ) states that memory, knowledge, knowledge and being able to feel other’s perception plays important part in empathy. The initial step in developing clinical empathy is to actively listen to the patient ( Davis 2009, p 77). In a therapeutic relationship, a health care worker can understand problems of a patient by listening carefully to their verbal and emotion al behaviours (Kliszcz et al. 2006). The responsibility of health care provider is to avoid any physical and mental factors that istracts the interaction between the patient and them. They should pay attention while the client is giving his or her information. The following step for empathy is to understand, recognize and sensitive obligation of feelings of another person. The health care worker should show the patient what they understand and make realize the support is provided to them. Demonstrating empathy helps to decrease the feeling of insulated for their disease to the client which is intensely therapeutic.

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The Chronicles of Plan about Myself Essay Samples

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The Cultural Aspects Of The Service A Muralist - 848 Words

What is the purpose of art? There is art for art’s sake, there is the ‘percent for art’ ordinance, and there is art with the intention of popularity or even to push societal norms. The list can go on and on, but one of the most respectable purposes is the intention of giving the under privileged a voice of their own in an environment of oppression. Public muralists single handedly achieve that goal. The service a muralist gives is not only added aesthetic value to a neighborhood with his or her art piece, but also giving the community a voice of representation. Murals project the issues of a community, both past and present. Foremost, the muralists use their open canvas as an opportunity to resurface deep rooted cultural aspects and matters of the surrounding neighborhood. The expanse and twenty-four hour availability of such an art pieces allows the citizens of a town to view and face the realities being represented. An example of this would be John Weber’ s Unidos Para Triunfar/Together We Overcome. This specific mural brings to light Puerto Rican heroes, unity among the neighboring youth against the drug and gang problems, and problems such as housing, welfare, or religious and cultural heritage. â€Å"Unidos Para Triunfar† expresses the community’s rich culture with the Puerto Rican heroes and brings to light the ongoing conflict of drug abuse and gang violence in the area. In the recent years of the mural being painted, there was a shooting nearby played a key role inShow MoreRelatedThe Muralist Movement in Mexico3342 Words   |  14 PagesThe Muralist Movement in Mexico Mural painting is one of the oldest and most important forms of artistic, political and social expression. Mexican muralists, Diego Rivera, Jose Clemente Orozco, and David Alfaro Siqueiros revived this form of painting in Mexico and led the way for the Muralist Movement in Mexico. Their murals were based on the political and social conditions of the times. During the beginning of the 20th century, Mexico went through a political and social revolution and the governmentRead More Cultural Activism and Culture Jamming Essay5153 Words   |  21 PagesCultural Activism and Culture Jamming Cultural activism is not quite the same as traditional political activism. Within the sphere of traditional activism, there are issues like war, nuclear power, abortion and standard organizational principals and consciousness-raising strategies. Cultural activism (and more specifically culture jamming), in many ways goes beyond traditional strategies that have typified political action concentrating on issues like distribution and the public nature of art

My OJT free essay sample

On the job training or OJT are part of a college curriculum that aims to train and orient students about the work and their future career. We will write a custom essay sample on My OJT or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This is one method by which students is given a chance to apply the theories and skills that they have learned from the school. It also helps the student to acquire relevant knowledge and skills by performing in actual work place. For the students, an OJT program provides opportunities to go through the actual jobs using real equipments, facilities and documents. The work place becomes the area development for a trainee to learn and gain more knowledge about his chosen field and practiced the things he has learn from school. Since the students are dealing with the real things along their training, they should be serious and refrain from having mistakes. This will serve as the training ground of the students for their future career. Students should not take their internship for granted. They must realize the importance of taking this matter and make sure to have a good performance on it. Because nowadays there’s a tight competition towards job seekers and the companies find a high qualifications in hiring their employees. Students also may improve his one’s self. They may also gain memorable experiences that they can use and take with them as they move forward with their future careers. OJT program can also be beneficial not only to the trainees but also to the companies that provide opportunities for this type of learning. The trainee might bring fresh ideas into the company and might contribute strategies for the improvement of the company. Aside from that, the trainee can teach or give some relevant information to the employee and vice versa. It’s been more or less than 400 hours I spend inside the Sangguniang Bayan Secretariat Office in the municipal hall of Labason. There are lots of things that I’ll never forget from the day I walked in the office to the time I walked out of the building. What I learn from my office is being hardworking, even though sometimes I get bored and tired. Be patient in everything you do and keeping a smile on your face brings you warm welcome as they smile back. I’ve learned the different things they do in the office. I usually encode the transcript of SB sessions and transmittals. I even do networking and software installation in the office. These are some of my works in the office.

Reading Response Lines of Life Landon Essay Example

Reading Response: Lines of Life Landon Essay Lines 101 to 104 in Lines of Life by Letitia Elizabeth Landon, she uses imagery and repetition to depict what the reader can assume to be her ultimate dream as an artist; also I believe this stanza in particular helps the reader to understand why she chose this title. The footnotes of the Norton text tells us that Landon’s, â€Å"Title may reference Shakespeare’s sonnet 16†¦questioning the power of art to bestow immortality†. I agree with this analysis because of lines 101 to 104 in the poem. In lines 101 and 102 Landon uses imagery to depict the scene of a â€Å"pale youth by his dim lamp, himself a dying flame†. The language Landon uses is very effective in creating a vision for the reader. The repition of the image of a flame is also effective in depicting a vision for the reader. Also, when Landon mentions that the, â€Å"pale youth† is, â€Å"Himself a dying flame† it reminds the reader of his mortality. This emphasis of mortality also strengthens my resolve to agree with the text that the title is a reference to Shakespeare’s sonnet 16. In lines 103 and 104 Landon says, â€Å"From many an antique scroll beside, choose that which bears my name? The language Landon uses indicates that the image of the â€Å"pale youth† is far in the future because her work is an â€Å"antique scroll†. Landon, continuing to use vivid imagery, is once again emphasizing the notion that her work will make her immortal; not in the literal sense, but in the sense that though she may be physically dead her ideas live on forever and be valued by future generations; again strengt hening the argument that the text makes, that the title of this piece is a reference to Shakespeare’s Sonnet 16. We will write a custom essay sample on Reading Response: Lines of Life Landon specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Reading Response: Lines of Life Landon specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Reading Response: Lines of Life Landon specifically for you FOR ONLY $16.38 $13.9/page Hire Writer